THE WORLD'S GROWING LOVE AFFAIR WITH THE MOST WASTEFUL FORM OF COFFEE THERE IS
March 30, 2014
Coffee pods are really popular right now.
Sales of single-serve coffee—the kind first popularized in the US by Keurig, and widely known as K-cups—have more than tripled since 2011, MarketWatch reported in November. As of a year ago, 13% of Americans drank a coffee made in a single-cup brewer each day, according to a survey by the National Coffee Association. K-Cups alone now account for more than a quarter of the US market for ground coffee. An analyst at SunTrust bank shared this eye-catching chart last year: READ MORE