TORONTO FIRM SET TO SHAKE UP K-CUP COFFEE WARS WITH FIRST COMPOSTABLE PODS
July 25, 2014
The red-hot market for single-serve coffee is about to get even hotter.
Since the 2012 expiration of patents held by market leader Keurig Green Mountain Inc., competition in the so-called K-Cup market has been fierce, with Starbucks, Tassimo and a host of other private labels vying for the money of consumers who like the convenience and consistency of brewing their coffee at home with the push of a button.
However, that popularity has come with a heavy environmental footprint, generating a landfill-clogging 10 billion plastic cups each year. READ MORE