January 22, 2015
CrauseCo co-owners Ken Crause and David Wicks love the convenience of a single-service pod brewing machine.
What they don't love is the waste being caused by the pods, which are made of non-recyclable plastic.
Through their company, they sell compostable tea and coffee pods made of filter paper, as well as two single-serve brewer models that function with the pods.
The pods are sold in a reusable, resealable bag.
"We're reducing garbage and waste," Crause said.
Until recently, Crause ran the Busch Tea Company, through which he sold loose-leaf Rooibos tea from South Africa to grocery stores and the Van Houtte coffee company.
His sales started decreasing because clients were deciding to instead sell tea and coffee singleserve pods.
"A number of stores would not sell my product," Crause said.
He started looking into getting in the disposable pod business himself but discovered they were not a green option.
He came across the Kill the KCup video on YouTube, which aims to make people understand the impact pods are having on the environment. READ MORE
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