Keurig K-Cups are extremely popular. The small, individual-size coffee pods are getting more and more popular at an unprecedented rate. A new article in The Atlantic reports that drip coffee-maker sales are stagnant, while pod-machine sales have increased six-fold since 2008.
You have a Keurig machine in your office, right? Maybe in your home, too? There is often a dark underbelly to convenience and ease. Keurig technology does not run counter to this.There is even a robust campaign to boycott K-Cups called Kill the K-Cup (killthekcup.org).