LINCOLN, Calif. (AP) — One measure of how heated the environmental battle has become over coffee giant Keurig Green Mountain’s $5 billion-a-year plastic pods is how often the company’s opponents use galactic comparisons.
Keurig, the single-serve coffee industry’s leader, produced enough plastic coffee pods last year to circle the earth more than 10 times, according to one analyst’s estimate, often cited by Keurig’s critics. A YouTube parody depicts aliens that look like Keurig’s plastic pods invading Earth.
The company introduced a new coffeemaker in time for Christmas that allowed only its pods, and the battle heated up again. It spawned parodies featuring Star Wars-style rebels challenging the “Keurig Empire” by hacking a machine to accept more environmentally friendly pods made by rivals.
More than a dozen coffee manufacturers and other businesses are suing over what they claim is Keurig’s unfair efforts to shut out rival pods. READ MORE