The past few months seem to have been a public relations nightmare for Keurig, makers of the popular coffee machine that require single-use K-Cups. The company admitted it screwed up with its latest incarnation of the popular machine. To please customers, Keurig plans to give them at least one thing they want: a reusable K-Cup for its 2.0 machine.
The problems leading up to this announcement seem to have started right before Christmas when the company had to recall 7.2 million coffee makers due to burn-related injuries. Then, the issue of the waste the K-Cups create resurfaced and received a lot of media attention.
A video titled “Kill the K-Cup before It Kills Our Planet” went viral. It featured all the single-use pods ever thrown away rising up against the people of Earth and attacking, "Independence Day"-style. In 2013 alone, Green Mountain, the maker of the Keurig, produced enough K-Cups to circle the Earth 10.5 times. READ MORE