Several years ago, coffee pods seemed invincible. Sales of the single-serve cups were skyrocketing, more than tripling in the United States between 2011 and 2013 alone.
Sales of coffee-pod machines, meanwhile, were soaring, too, growing from 1.8 million units to 11.6 million between 2008 and 2013, according to data from market research firm Euromonitor.
Today, however, things aren’t looking quite so rosy for coffee in its most convenient form.
Last Monday, Keurig, which dominates the U.S. market for both coffee pods and coffee-pod machines, announced that it sold 7 percent fewer machines during the holidays than it had the year before, the sixth straight quarter in which unit sales fell. The news was particularly disappointing given how crucial the holiday season is for the company.